This social good campaign was designed to persuade people in Lynchburg, Virginia to help the homeless community. A poster series was developed with supporting social media graphics to persuade viewers to buy a blanket, and in turn, a homeless person would receive a weather-proof blanket. The logo is unique to Lynchburg, Virginia and could be customized to fit the style of other cities where this campaign could potentially take place. The photographic style mimics advertisements you would typically see in department stores to advertise a blanket, but with a newspaper in place of a blanket to catch customers’ attention.